Memphis, Tenn.-based St. Jude Children's Research Hospital is launching a campaign to partner with Asian-owned businesses during the Lunar New Year.
Through the marketing campaign, the brand partners will donate a portion of their sales to St. Jude during the Lunar New Year season, according to a Jan. 19 St. Jude news release.
St. Jude also created a virtual Lunar New Year celebration developed by remote work platform Topia, where attendees can play traditional Lunar New Year games, listen to patient stories and watch dance performances.